adverve:

Garnier: Gunning to be Axe for Girls?

This French ad for Garnier Pure Active Fruit Energy promises women maximum pleasure … which includes a hyper-intense dude who tears oranges open with his bare hands, a couple of other tasty mannums, and — crucially — the envy of all the ladies at the grocery store.

The mid-aisle soap-triggered sexplosion almost makes us long for simpler days in advertising.

this made me laugh. it’s refreshing to see an ad directed toward a woman and her sexuality that isn’t shaming. while the ad is for a body spray, the base message isn’t “you smell bad.” but, “don’t you want to smell delicious, delectable, beyond desirable?” it reminds me of a sports car ad. :D
(Reblogged from adverve)

Notes

  1. livlifesunnysideup reblogged this from lindzey
  2. lindzey reblogged this from aliettegomez and added:
    The fact that it’s French says it all. It’s not a bad ad, though, in my opinion. The only weird thing is the the...
  3. aliettegomez reblogged this from adverve
  4. unfurling reblogged this from adverve and added:
    this made me laugh. it’s refreshing to see an ad directed toward a woman and her sexuality that isn’t shaming. while the...
  5. sarochka reblogged this from adverve and added:
    Cute.